Marketing Strategies for the Medical Office

Kutengesa mishonga yako yekurapa kunoda mumwe munhu angave anokwanisika pamusoro pemakethe kutarisira, kugadzirisa nekuzadzisa zvinangwa, uye kuongorora kukwikwidza. Kutengesa kunoratidza maitiro emabasa anofanirwa kupiwa zvichienderana nezvido zvevanhu vomunharaunda, kuongorora kushanda kwezvinobudirira, uye kukura mazano nezvinangwa zvakakosha kuti varambe vachikwikwidza.

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Marketing Marketing

Kutengeswa kwepaIndaneti ndeimwe yezvinonyanya kukosha zvekukudziridza uye kuchengetedza kukura kwevabereki. Kuve nehutano hwakanaka hwekutsvaga pane imwe yenzira dzinobatsira zvikuru mukudhinda, yechipiri chete pamashoko emuromo. Paunoshandisa nzira yako yekutsvaga muInternet, inobudirira kuisa nguva yako nesimba pakuvaka webhusaiti yakabudirira uye kushandiswa kwehuwandu hwemagariro evanhu.

Website

Imwe webhusaiti yepareji yezvehutano inofanira kunge iri yepamusoro peji peji rimwe chete iro rinotora mahofisi emahofisi nemahofisi ekukurukura. Iyo webhusaiti inofanira kuva yakazara nenyaya iyo varwere vanogona kuverenga nyaya dzinodzidza uye kuwana ruzivo pamusoro pezvokurapa zvekurapa, teknolojia yekare, kana mamwe mashoko ane chokuita neutano hwehutano. Kubvira pakuonekwa kwekutanga kune zvakakosha zvikuru zvinoita kuti webhusaiti yako iite:

1. Professional
2. Kukwezva
3. User-Friendly
4. Informative
5. Handikanganwiki

Social Media

Kushandiswa kwemasangano ehurumende nokuda kwechinangwa chekutaurirana kwemaInternet kunoonekwa senzira inobatsira yekusimudzira ukama hwemunharaunda, mabasa ekugadzirira, uye zviitiko zvekutengesa. Zvechokwadi, vashandi vepahofisi yezvokurapa vanofanira kunyatsonzwisisa kushandiswa kwakakodzera kwehupfambidzani. Kugadzira hurongwa hwehupfumi hwehutano hwevashandi vehofisi yezvechiremba hunogadzira mirayiridzo yekudzivirira kuchengetedzwa kwevarwere uye inodzivisa kukanganisa kweHIPAA Zvimiso zveMitemo . Heano mamwe maitiro akareruka ehuwandu hwemagariro ehutano ehurumende yose yevashandi vekurapa kutevera

Uno ...
... ivai nyanzvi kunyanya kana iwe wakaziva iwe somushandi
... sanganisira chirevo chinotaura kuti maonero ako ndeawe uye kwete vashandi vako
... bvisa tags pamifananidzo iyo murwere anonyanya kuchengetedza mufananidzo we peji rako

Usa ...
... kubatanidzwa mune chero upi noupi hwekukurukurirana kwepamusoro nevarwere vehofisi yezvipatara
... post mifananidzo yevarwere pasi pemamiriro chero ezvinhu kunyange kana isingazivikanwi
... kurukura chero ruzivo rwebasa rako kana mabasa akaitika mukati mezuva rebasa

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Offline Marketing

Offline marketing, kana kutengeswa kwetsika, inofanira kugara ichinyorwa muurongwa hwekufambisa kwehofisi yezvokurapa. Kunyange zvazvo varwere vakawanda vari kushandisa internet kuti vawane tsika itsva kana kuti vadzokerezve kune imwe yekare, kushambadzira kwetsika kuchiri nzira inobudirira yekusvika kuvarwere.

Advertising

Kusanganiswa kwakakodzera kwezvigadzirwa zvakasiyana-siyana zvinodiwa kuti zvibudirire kuparidzira. Zvichienderana nezviitiko zvakasiyana-siyana, zvakadai sehuwandu hwemashamba ekutsvaga, urongwa hwekutengeserana, uye bhajiro rekutsvaga, urongwa hwako hwokutsvaga hunogona kusanganisira:

• Mabhurocha
• Tsamba Mharidzo
• Newsletters
• Terevhizheni
• Radio
• Mabhodhi
• Chiratidzo

Zviitiko Zvinokosha

Kuumba zviitiko zvakakosha inzira yakanaka yekuita nharaunda uye kukurudzira vanhu kuva vatsva. Zviitiko zvinokosha zvinogona kukwevera mapoka makuru, kuparidzirwa kwevhidhiyo uye kutarisirwa kubva kune vatungamiri vari munharaunda. Funga nezvekupa pachena cholesterol yakachena kana chirwere cheshuga chekuongorora, kupemberera zviitiko zvakakura, kana kuunza madhavhi vatsva munharaunda.

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Referral Marketing

Kunyange zvazvo kutengeserana kwekombiyuta uye zvemagariro kunogona kuunza huwandu hwebhizimisi, kutumira kune zvakakosha kuti hofisi yezvokurapa ive nehupfumi hwemakore akawanda. Zviratidzo zvinogona kuuya kubva munzvimbo dzakasiyana siyana asi zvinodiwa kuvaka, kusimbisa nekuchengetedza hukama hwakanaka nevamwe vanoita kuti izvi zvibudirire. Izvi zvinonyanya kukosha kune maitiro ehutano chaiwo. Vakawanda varwere havatsvaki nyanzvi asi vanotumirwa nevamwe vanachiremba uye zvipatara. Apo vateresi vanokudziridza hukama hunoendesa varwere kune mumwe kune mumwe, hukama uhwu ndohwokubatsirana mumwe kune mumwe.

Kutengesa murwere urongwa kana kuzivisa PHI kune vamwe vatatu pamakambani ekutengeserana zvinorambidzwa zvachose pasina kubvumidzwa kwechiremba kubva kumurwere. Yeuka kuti kubudiswa kwemashoko evarwere kunongowanikwa chete nechinangwa chekupa kutarisira kwakanaka.