Social Media Opportunities Growing in Healthcare Field
Mumakore mashomanana apfuura, sangano rezvemagariro evanhu rakawedzera kuvapo kwazvo mune zvose zvemaitiro anozivikanwa, vashandi vezvehutano uye masangano ari kuramba achishandiswa nhepfenyuro dzevanhu kuti vataurirane netarisiro nevarwere. Sezvo huwandu hwemagariro ehuwandu hwakatanga kuwedzera, mikana yakakura yevashandi vehupfambidzani yakakura mumakiriniki uye zvipatara.
Zvipatara zvichangobva kuona zvikomborero zvekushandisa shanduko dzevanhu kuti vatengese mabasa avo kuvarwere uyewo kugovana ruzivo rwehutano uye nhau.
Vatapi venhau vezvehutano vehupfumi ndivo basa rinobudirira iro richaramba richinyanya kukura muzvinoda mumakore ose ari kuuya. Imwe yenhepfenyuro yezvipatara inotungamirira mhaka yekushandiswa kwemashoko ehupfumi ndeyeMayo Clinic, iyo yakagadzira Social Media Center uye yaiva chipatara chekutanga kuita saizvozvo.
Gwaro Rezvemishonga yeVital Hospital Social Media Specialists
Nhau dzezvemagariro ezvehutano muzvipatara zvinobatsira kusimudzira mararamiro ehutano hwehutano uye hutano kuvarwere kuburikidza nemitambo yakawanda yemagariro evanhu kusanganisira Twitter , Facebook, YouTube, uye blogs. Zvakawanda zvehutano hwemagariro evanhu zvinogona kutarisirwa nevashamwari vari mubazi rekutengesa kusvikira mumwe akazvimirira, akazvitsaurira wehupfumi wehupfumi angakodzwa kana kubvumirwa. Zvimwe zvipatara zvinogona kusarudza kuunganidza vashandi vezvemagariro ehurumende pamvumo yevimbiso kunze kwekushandisa mumwe munhu nguva yakazara.
Mukuwedzera pakugadzirisa urongwa hwehutano hwehutano hwevanhu, mutungamiri wezvemagariro evanhu angavewo ane basa rekudzidzisa uye kudzidzisa vanachiremba nzira yekubatanidza nekubatanidza nhepfenyuro yevanhu mumabasa avo, kukurudzira mabasa avo, uye kugovana mashoko ezvehutano nekuvandudzirwa nemunharaunda.
Chiitiko uye Unyanzvi Hunodiwa kuHitapi hweMasitracial Media Careers
Dana Lewis ari kutungamirira nzira yebasa iri rinobudirira, seChristian Interactive Marketing kuchipatara cheSweden muSeattle, Washington. Ndiye mumwe wevashandi venguva yakazara yevashandi vehupfumi vakashandira kuchipatara, uye naizvozvo, mushandi wake zvakare mumwe wevatungamiri muhutano hwehupfumi hwemagariro evanhu.
Lewis ane chidimbu muHurumende Relations uye anonzwa kuti mamiriro akafanana muR PR kana kutengesa ndiyo nheyo yakanaka yevatungamiri vezvemagariro evanhu, uyewo ruzivo rwemabhizimisi ezvehutano. Uyezve, unyanzvi hwekombiyuta hunodiwa, uye humwe ruzivo rwekunyora HTML runobatsira zvikuru.
Vatapi venhau vezvehutano hwehutano vanofanira kuva nehutano hwakasimba hwekutaurirana, muromo uye zvakanyorwa, pamatanho ose, "kubva kune zvekudya zvekudya kune C-suite" uye zvose zviri pakati, Lewis anowedzera. Unyanzvi hwekupa mharidzo, kurovedza, uye kutaura zvinodawo kuchengetedza vashandi kusvika pane zvematongerwe enyika emitemo, kunyanya sezvo inobatanidza neHIPAA nezvimwe zvehutano hwehutano hwehutano uye zvinetso zvemutemo. "Mwoyo murefu uye kuchengeteka ndiyo yekutanga uye yepamusoro" yezvinokosha, Lewis anoti.
Nemhaka yokuti munda wehupatara wehupfumi huri hutsva, uye utano hwehutano hunochinja-shanduka, hurumende inofambira mberi, kuchinja nekugadzirisa zvinhu kuchakushandirawo zvakanaka mubato rechipatara mutungamiri vehupfumi.
Mawaniro Aungaita Basa Sechipatara Social Media Specialist
Chipatara social media ndechimwe chinhu chitsva, uye kwete zvipatara zvose zviri kushanyira vashandi venguva yakazara yehupfumi (asi zvakadaro), asi nhamba yezvivhura zviripo zvinofanira kukura mumakore mashomanana anotevera.
Unogona sei kuwana basa muchipatara mune zvekuchengetedza? Shandisa hutano hwevanhu, hongu! Dana Lewis, somuenzaniso, akabatana nomubati wavo wemangwana pakutanga pa Twitter. Dana anopa iyi mamwe mazano kune avo vanotsvaka basa rechipatara rakafanana naro mumagariro evanhu:
- Tsvaga Mentor: Pamusoro pekubatana kwake neaakashanda naye, Lewis akavakawo ukama nemumwe muongorori uyo akanga atova kushanda kuchipatara nenzira yakadaro.
- Tsvaga Internship: Kunyange kana iri chikamu chechikamu kana kuti chisina kubhadharwa, chirongwa chekudzidzira chinogona kuva chinhu chinokosha chebasa.
- Nyaya Inobvunzurudza : Kana iwe usingakwanisi kuwana bvunzurudzo yebasa, ona kana mumwe munhu anogona kutaura pamusoro pezvaidiwa mune ramangwana kana nezvekuvakirwa kwavo.
Kana iwe uchinetseka kuwana chekudzidzira, edza kuzvipira kuchipatara. Kwete chete iwe uchadzidza nezvemabhizimusi, iwe unogonawo kuwana mamwe mazita ekukurukurirana, kana kutowana mutungamiri ikoko. Uyezve, Dana inogamuchira chero munhu anofarira nezvehutano hwehutano hwemagariro kuti amutevere zvinyorwa pa Twitter.
Matambudziko Anotarisana neZvipatara zveMassocial Media Specialists
Lewis anosimbisa kusununguka kwaanoita kuti atange basa rake nehutano hwakadaro. Anotsanangura kuti vamwe vanhu vakawanda vane mabasa akadaro vanotarisana nemigwagwa iyo inonyanya kukonzerwa nekushaiwa kunzwisisa pamusoro pezvakabatsiro zvehupfambidzani mune zvipatara uye zvinorevei. Zvisinei, paSweden Medical Center, haasati atarisana nehuwandu hwesangano kana matsika matambudziko angave ari mune dzimwe zvipatara. Ichokwadi chokuti chiSweden chakatora mumwe munhu mubasa renguva yakazara yehuwandu hwemashoko anotaura zvakawanda pamusoro pekuzvipira kwehutano mukushandiswa uye kushandiswa kwemashoko ehupfumi.
Saka chii chinetso chake chakanyanya mubasa rake? Kungotaura, "nguva". Lewis anoona kuti kuwana nguva yemisangano yose uye kuisa mberi mabasa ake ose ndiyo dambudziko rake guru, uye anoda kuti pane maawa akawanda pazuva. Anobatanidzwa mumishonga yakawanda mumasangano akawanda uye maitiro uye naizvozvo kukwanisa kuita mabasa akawanda, nekuchengetedza nguva yakakodzera yekugadzirisa zvinhu zvinokosha zvekubudirira zvakare.
Kubhadhara Kwezvipatara zveMasangano eVhepfenyuro
Sekunge pasina mabasa akawanda anowanikwa kushandiswa sechinhu chinotaridzika kana chiyero chebasa racho, zvakaoma kudzokorora mubhadharo chaiwo wevatapi venhau vehupfumi hwepabonde. Sezvakaitwa nebasa chero ripi zvaro, dzidzo yepamusoro uye ruzivo rwehutano ingangodaro inokonzera muhomwe yemari inopiwa. Kuenzanisa mishairi inogona kuongororwa nekutsvaga pamushambadziro, nhepfenyuro, kana huwandu hwemagariro evanhu munharaunda yako.
Kuti udzidze zvakawanda, unogona kutevera Dana Lewis kana mushandi wake, Swedish Health System, pa Twitter.