Kupererwa ishoko rinoshandiswa kurondedzera kushandisa munhu anokurudzira kutsvaga kwako ruzivo paInternet. Iwe unobatsira pakuwana uye kunzwisisa ruzivo, asi iwe hauna kutenderwa kuenda kumurindi wegedhi kuti uwane ruzivo.
Icho chirevo apo apo chinouya kubva muchiLatini chokuti "kumira pedyo." Kupindirana kunobva kuLatini mediare kune "kuva pakati." Isa pamwe chete, mumwe munhu anomira parutivi rwako pane mumwe munhu akamira pakati pako uye chimwe chinhu semuyananisi.
Kunatswa kwemashoko ndiro izwi rinoshandiswa kubvisa munhu uyu wepakati. Kupupurirwa kunopa nyanzvi inokubatsira iwe paunowana zvakananga mashoko.
Medicine 2.0 uye Utano 2.0 ndiwo mazwi anoshandiswa kurondedzera chokwadi chokuti munhu wese, vashandi, nevarwere pamwe chete vanogona kugovana ruzivo paInternet pamusoro pehutano nezvehutano. Kupedzisira kunotsanangura chokwadi chokuti kana iwe ukawana ruzivo paInternet, iwe unopedza vatariri vemagedhi kana chero vabati vekare, izvo zvisati zvambove zvakasanganisira chiremba wako kana mutengesi wekutengesa. Iwe ungadai wakafanirwa kuenda kwavari kuti uwane ruzivo rwehutano.
Iye zvino, kupomediation inokubvumira kuti uende zvakananga kune zvinyorwa zvemashoko, kunyange kana zvisina (aimbofunga) "nyanzvi" inobva. Iyo nyanzvi inopa iyo mashoko "inomira" iwe. Mashoko aya anogona kubva kune unyanzvi, kana anogona kubva kune mumwe munhu anofungidzirwa kuti anowanana nevezera rake.
Chii Chinonzi Kupomerwa?
Iyo nyanzvi inyanzvi ndeyepomediary (kana apomediator), uyo ari munhu anomira pedyo, achikupa iwe ruzivo rweIndaneti ruzivo rwaunotsvaka.
Iwe zvichida unonyatsoziva nemuteereri, ndiani munhu uyo ​​aizowanzoenda kune imwe nzvimbo yeruzivo, kuwana mhinduro uye ozozvitumirazve kwauri.
Vaya vadzidzisi vemapurisa vangave vakagadzira unyanzvi husingazivikanwi nenzira ipi zvayo asi hunogona kuva hunokosha. Semuenzaniso, murwere akaumba huwandu hwakawanda hwezivo nezvechimwe chirwere chimwe, chiratidzo kana kurapwa nokuti akazvitambudza, kana kuti ave mutarisiri kune mumwe munhu ane chirwere ichocho, uye anogovera ruzivo rwekutsvaga paIndaneti, ane mapeji .
Muenzaniso wakanaka wemunhu uyu chirwere chetachiona nyanzvi Mary Shomon, uyo anozivikanwa pasi pose nekuda kwehutano hwake mune zvinetso zvehutachiona . Maria ndiye apomediary (kana apomediator) wehutano hwemashoko.
Iwe unogona kushandisa ruzivo urwu kuti ikubatsire kunzwisisa zvinetso zvako zvehutano. Zvisinei, iva nechokwadi chokuti unosimbisa kuvimbika kwemashoko anopiwa nemaapomediaries sezvaunoda chero ruzivo rupi zvarunowana paInternet.
Nhoroondo
Izwi rokuti apomediation rakasikwa naDkt Gunther Eysenbach. Ndiye purofesa we Health Health uye eHealth paYunivhesiti yeToronto. Akaongorora zvaive zvichiitika sezvo vanhu vaine ruzivo rwakakwana rwekurapa ruzivo paIndaneti. Akaona kuti midzimu yacho iri kuparadzwa, asi izvi zvinogona kusiya chikamu mune zvidzidzo zvinogona kuvimba. Akanyora mapepa emanyori panyaya iyi, kutanga achitsanangura iyo muna 2007 uyezve muna 2008 mumabhuku maviri.
Sources:
Eysenbach, G. "Kubva pakati pekugadzirisa kusvika kushandura nekugadzirisa nekugadzirisa maitiro: mhando itsva yevatengi yekuwana nekuongorora kuve kwehutano hwehutano munguva yeWeb2.2." Mudzidzi Wehutano Technol Inform . 2007; 129 (Pt 1): 162-6.
"Kutenda kwehutano ruzivo uye nhidhiyo yemagetsi: maonero matsva uye zvinorehwa nevechidiki." Mune: Metzger MJ, Flanagin AJ, vaparidzi. Digital Media, Youth, uye Credibility. John D naCatherine T MacArthur Foundation Series pane Digital Media uye Kudzidza. Cambridge, MA: MIT Press; 2008
Eysenbach G. "Mishonga 2.0: Social Networking, Collaboration, Participation, Apomediation, uye Openness." J Med Indaneti Res 2008; 10 (3): e22.