Nzira Yokuvaka Basa Rakabudirira muZvipatara Zvokutengesa
Nezvenyanzvi mazano pamusoro pevashandi vekutengesa vezvokurapa, takaita sangano re Q & A naRobyn Melhuish, mutungamiri wekukurukurirana weMedReps.com, bhodhi rebasa iro rinopa mitezo kupinda kune inonyanya kutsvaga kurapwa kwemabasa ekutsvaga uye mishonga yekutengesa mabasa paWebhu.
Kushushikana kunopa mazano akanaka kune iye zvino uye anoda vashandi vekutengesa zvekurapa pamusoro pekubudirira munharaunda yekukwikwidzana, inofadza, uye inobatsira yezvokurapa uye yemishonga yekutengesa.
Mubvunzo: Ndeupi mazano aungapa kuvadzidzi vekuyejiji vachibuda kuchikoro vachitsvaka mabasa ekupinda mune zvekurapa? Chii chiri kuunganidza maneja achitsvaga mumatare matsva?
Robyn Melhuish: Ita tsvakurudzo yako. Kunyanya iwe uchiziva nezvemabhizimisi, zviri nani.
Vatariri vemahofisi vari kutsvaga mazita emakadhi anozivikanwa nezvema pharma kana mazvigadzirwa zvemhizha. Nzira yakanakisisa yekudzidza ndeyokutaura nevanhu vatova pabasa - vadzidzise kana zvichibvira. Uye zvechokwadi, internet yacho inopa zvinhu zvisingaverengeki zvakare. Kazhinji mawebsite anotarisa pamakambani emashoko, tevera maBlog uye nebasa kutsvaga mazano anoshanda kune zvekurapa kutengesa, gadzira Google mazano ekuteerera nhau kubva kumakambani aunofarira, uye kushandisa nguva mumawebsite edzidza kudzidza pamusoro pezvigadzirwa zvavo - pane mavhidhiyo anowanika ekuvhiya achishandisa madivayiri aunotarisira kutengesa.
Kunze kwehurumende ruzivo, vashandi vari kutsvaga vakadzika, vadzidzisi vechidiki vanokurumidzira vadzidzi uye vanobudirira vanokurukurirana.
Mazuva ano mapoka ane ruzivo mune zvebhizimisi uye sciences ehupenyu anodiwa zvikuru. Vaimbova vatambi vekoroji uye avo avo vane hutungamiri hurumende, kana hurumende yevadzidzi kana hukama hwepedyo / hutsinye kana mamwe makirasi, zvinowanzoonekwa.
Mubvunzo: Ndeapi mazano aungapa kune vanotengesa vasina utano hwehutano / hutano hwekutsvaga, kuburikidza nekuputsa basa mune zvechiremba kana kuti pharma kutengeswa kune imwe mabhizimusi? Zvinokwanisika here kuita shanduko iyi kubva mune imwe nzvimbo yekutengesa pasina ruzivo rwehutano?
Kushushikana: Zvechokwadi zvinogona kuchinja kune zvekutengesa mune zvechiremba pasina ruzivo rwehutano hwehutano.
Kutengesa vashandi vane ruzivo mune zvebhizinesi kumabhizimisi ekutengesa, kunyanya kunyora kutengesa kana mamwe mahofisi ehofisi, vanowanzoita zvakanyanya zvakanaka. Kutengeswa kwekutengesa chiitiko hakusi kwakakodzera. Dzimwe mabasa dzakaoma pane zvazvinoda kupfuura vamwe, saka ona kuti unyanzvi hupi hunodikanwa pamabasa aunofarira, uye unoshanda kumabasa ayo anowirirana nehutano hwako, dzidzo uye ruzivo.
Chinhu chakanakisisa chaunogona kuita kuti shanduko iratidze mushandi wako zvawakaita pamabasa apfuura nekusimbisa nhamba dzako - rankings, percent kusvika ku quota, nemari inogadzirwa. Ratidza vashandi kuti uri kushanda-zvakaoma uye une rekodi yekutumira zvigumisiro.
Mubvunzo: Kunze kwekukwanisa kukurukurirana, ndeipi zvimwe zvezvakakosha uye zvinobatsira zvekushanda mune zvekutengesa kwezvokurapa?
Kushushikana: Pamusoro pekubhadhara kukuru uye kubatsirwe, kurapwa kwezvechiremba kazhinji kunowanzova nekugadzikana uye kuzvidzivirira mumabasa avo. Havana kusungirirwa kune imwe nzvimbo yehofisi asi panzvimbo ino vari kuvaka hukama uye vanoshanyira vanachiremba uye zvipatara.
Zvokurapa reps reps zvakare vane mukana wekuvandudza kurapwa kwevarwere. Vatengesi vanodzokerazve kudzidzisa vanachiremba pamadivashandi matsva uye mishonga, pindura mibvunzo pamusoro pezvinhu zvitsva, uye mubatsire nemagadziri muimba yekushandisa.
Mubvunzo: Ndeapi mamwe ematambudziko makuru kana zvipingamupinyi zvekushanda mune zvekurapa / pharma kutengesa?
Kushushikana: Kune zvakawanda zvekuchinja zvinowanikwa muhutano hwehutano, uye zvinogona kuva zvakaoma zvekare kuti ugare navo uye kufamba nenzira yakaoma yehutano hwehutano. Munda unoda basa rakaoma rakawanda uye maawa mazhinji. Asi kune avo vakatsaurirwa kubasa, kune mubayiro.
Mubvunzo: Ndeupi unhu / maitiro / unyanzvi huri kupa vamiririri vachitsvaga mune zvechiremba zvekutengesa zvekurapa zvekare pakati pebasa rekushanda kana yepamusoro-soro yemabasa mukutengesa kwechiremba
Kushamwaridzana: Kubhadhara vatungamiri vari kutsvaga vane ruzivo, vezvechiremba reps reps, avo vane rekodi yakavhenekerwa yemigumisiro isingagumi.
Vanofanira kuziva niche yavo mukati nekunze-mishonga, mitemo, makwikwi, kubhadharwa, nezvimwewo. Zvakanaka, ivo vanewo hukama huripo navanachiremba, vatariri vezvipatara, nevamwe vanoita zvisarudzo zvakakodzera.
Mubvunzo: Kana uchitsvaga vatungamiri vari kuongorora zvakare kuongorora kwekurapa reps reps kana rema remps, vari kutsvaga chiizve?
Unoshushikana: Pamusoro pekutsvaga, kurova vatungamiri vari kutsvaga nhamba. Pane imwe nzvimbo yepakutanga, iwe unoda ruvara runyoro rwezvakaitika zvako zvakatsigirwa nekutengesa stats. Vashandi vanodawo kuziva mhando yemiti yakatengesa iwe uye wawakatengesa kwavari.
Mubvunzo: Pane here masangano anyanzvi aunogona kuratidza kuti iye zvino kana kuti angangodaro med sales reps kubatana?
Kushamwaridzana: Kune dzimwe sangano rezvesheni rekutengesa kwezvokurapa kunze uko, asi ini ndinokurudzira izvo zvino uye zvinogona kurapwa zvekutengesa reps network pane zvavo uye kushamwaridzana nevadzidzisi uye zvishandiso zvinoshanda zvakanaka kwavari. Pane huwandu hwemawebsite uye mabhuku apo med sales reps inogona kuwana ruzivo uye zvigadziro zvavanoda. Mukuwedzera, kune vazhinji vane ruzivo rwezvechiremba reps reps vanofara kukurukura nezvemabhizimisi nemabasa avo, mungave vari vekambani kana kwete.
Mubvunzo: Chero humwe ruzivo rwakananga kana mazano pamusoro pevashandi vekutengesa vekutengesa iwe unoda kugovera vaverengi kuti isu hatina kuvhara?
Unoshushikana: Kuparara mukutengesa kwezvokurapa hakusi nyore. Vatariri vemahofisi vari kutsvaga vatsva chaivo vakangwara avo vakachenjera, vanokwikwidzana, uye vane nzara yechinetso. Hazviiti kune vane mwoyo yakapera simba, asi apo pane kusarudza, pane kazhinji nzira!
Ndinotenda zvakare kuna Robyn Melhuish weMedReps.com nekuda kwekupa vadzidzisi vedu nhavo mazano ehutano hwevashandi vekutengesa. Kufarira kudzidza zvakawanda? Gungano naRobyn uye MedReps.com pane Facebook, Twitter, uye Pinterest.